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Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.

The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives.

After all, it’s not always easy to big yourself up without sounding conceited or (even worse) desperate.

That’s because love, like the Internet, has a lingo and etiquette all its own.These three examples reflect the more common online dating personalities: the thoughtful romantic, the witty comedian and the spontaneous adventurer.While each of the sample profiles below is specific to a gender, the elements of each profile remain the same regardless of whether the user is male or female.The Thoughtful Romantic The one thing I am most passionate about: taking care of others, helping people, and making people smile.Yes – I know that sounds cheesy – but I try really hard to brighten the day of everyone I meet, even if that’s just by asking a cashier how they are or holding the door open for someone.